William Yeh: Chairman and CEO
William Yeh founded Genesis Securities, LLC in 1999. Genesis is the largest Asian owned broker/dealer that has traded the most Nasdaq volume. Genesis executes about 2-4% of Nasdaq daily volume and 1-1.5% of the NYSE/AMEX daily trading volume. In January 2006, Genesis traded over 1.6 Billion shares.
Genesis and its proprietary trading platform, Laser, has been awarded the prestigious NASDAQ Platinum Certification every quarter since inception of the award in Q1 2004. Laser is currently the only order entry platform certified Platinum. Genesis services professional traders, institutions, hedge funds, and other broker/dealers.
William Yeh was one of the top five Commodity Trading Advisors selected by MAR in 1997. William Yeh, with full fellowship, attended U.C. Berkeley and received MS in Mechanical Engineering in 1982. In 1981, he graduated with top honors in Physics and received Magna Cum Laude with BA in Physics and minor in Math from City University of New York, Queens College. He was the winner of the 1981 Paul Klappa Physics award and was elected to Sigma Xi, the National Scientific Research Society. He co-authored several papers on "Superconductivity."
Mr. William Yeh holds the following licenses: 3, 4, 7, 63, 24, 27, 55.
Mr. William Yeh resides in Mill Neck, NY with his wife and two daughters.
Genesis Securities: www.gndt.com
Dave Whitmore, President
With 27 years in the retail brokerage industry, Dave Whitmore brings a deep and broad background with individual investors to SogoTrade. Dave joins SogoTrade from TD Ameritrade where he held managing director roles in client marketing and product management.
Dave started in the industry with Paine Webber in 1981 and then joined fledgling Waterhouse Securities in 1985, where he was later promoted to become the firm’s first director of training during the Waterhouse’s rapid growth. He then became one of the first regional vice presidents where he oversaw the day-to-day operations of the firm’s mid-Atlantic region. In 1999, Dave joined trading pioneer Datek Online as senior vice president, where he spearheaded efforts to enhance the online experience for Datek’s customers, managed online content, and initiated Datek’s trade show sales effort. In 2002 Datek and Ameritrade merged and Dave joined the new entity as director of client/product strategy and provided integral strategic insight and direction to client marketing and product development that led to industry and media acclaim for the merged firms. Dave’s career brings experience and leadership in marketing, product development, brokerage operations and customer service to SogoTrade.
Dave received a BA from the University of California at Santa Barbara with a major in business economics, and an MBA from New York University, Stern School of Business.
Dave lives in Lincroft, NJ with his wife and two children.
Senior Managing Directors
Brad Reifler
Mr. Reifler is the principal founder and Chairman and Chief Executive
Officer of Pali Holdings, Inc., the group parent of Pali Capital Inc.,
a NASD member firm, Pali International, a FSA registered broker-dealer
in the UK and Pali International Asia, a registered broker-dealer in
Singapore. The Pali Group is a global boutique institutional trading
and investment banking firm focused primarily on a money manager
customer base. Now in its 12th year, Pali is unique in its capacity to
service the execution needs of money managers seamlessly across the
major financial centers around the world.
In 1982 he founded Reifler Trading Corporation, a firm engaged in the
execution of global derivatives. In 1992, Mr. Reifler founded Reifler
Capital Management, a commodity pool advisor focused on commodity-based
and foreign exchange trading strategies. From 1995 until 2000, Mr.
Reifler managed Refco, Inc.'s Institutional Sales Desk where he was
responsible for sales and execution of global derivatives, foreign
exchange, and creating custom investment programs for institutional and
high net worth clients.
Mr. Reifler has served on multiple boards and advisory boards, Majestic
Research; Foresight Research Solutions; Genesis Securities and Root
Markets. Mr. Reifler is also a Trustee of the Millbrook School and
chairs the finance committee.
Mr. Reifler received his degree from Bowdoin College, and his regulatory
licenses include Series 3, 7, 63, and 24.
Mr. Reifler resides in Millbrook, New York with his wife and three children.
Pali Capital: www.palicapital.com
Bert Cohen
Bert Cohen has been a private investor and consultant since 1988. He was one of the founders of Telerate Systems, Inc. in which provides information on the financial markets to institutions via tele-screens and was sold to Dow Jones Corp. in 1990 for $1.2 billion.
From 1973 to 1988, Mr. Cohen was an executive officer of Cantor, Fitzgerald & Co., Inc., Beverly Hills, California, serving as Executive Vice President and a member of the Board of Directors from 1978 to 1988. He is Chairman of the Board of Euram.
Euram: www.euram.com
Paul Chu
Paul C.Y. Chu, a financier and one of the original investors in SINA Corporation, the largest internet portal in China, is a member of the board of directors of the Cathay Life Insurance Company (Taiwan's largest life insurance company), has been a member of the board of directors of Summit National Bank (a public traded company, SBGA) since May 1993, and is the Chairman of the Novax Group of computer software development companies. Novax was organized to provide financial management software such as accounting and point of sale for specific vertical market applicators.
Trained as an attorney at law and certified public accountant, Mr. Chu spent three years from 1976 to 1979 with Ernst & Young as an auditor and tax consultant. From 1980 to 1983, he worked for Amerex Trading Co. as President in charge of its Taiwan operation. From 1983 to 1987 he served as chief of investments for the Ministry of Economic Affairs of Taiwan responsible for attracting foreign investment.
Mr. Chu received his Jurist Doctor degree from Pace University Law School and his MBA in finance from Columbia University Business School. He graduated from Soochaw University in Taiwan with a B.A. in Economics.
Summit Bank: www.summitbk.com