In the News

April 24th,2009
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Global Times (April 24th, 2009) Chinese Text
Global Times - William Yeh, President & CEO of Genesis Securities, shared his experience as the entrepreneur in the exclusive interview with Global Times.
March 10th, 2009
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The China Press (March 10th, 2009) Chinese Text
William Yeh, President & CEO of Genesis Securities, conducted the exclusive interview with The China Press. Yeh explains how he turns his passion and interest into career, and how he not only fights but wins every battle as a fearless lion.
March 2nd, 2009
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United Daily News (March 2nd, 2009) Chinese Text
William Yeh, President & CEO of Genesis Securities, shared his experience of founding Genesis Securities and SogoTrade, and how his belief in “stay focus” and “to the top” relate to his entrepreneurship. Yeh, who won 2006 Taiwan Overseas Chinese Entrepreneur Award, plans to expand the market to Taiwan, after its successful presence in Los Angeles, Moscow, Beijing and Shanghai.
March 2nd, 2009
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World Journal (March 2nd, 2009) Chinese Text
William Yeh, President & CEO of Genesis Securities, shared his experience as the entrepreneur in the exclusive interview with World Journal. “In today’s world, size no longer matters. Rather, it’s speed that does.”
Feb 22nd, 2009
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World Journal (Feb 22nd, 2009) Chinese Text
Tough economy like today, there has been more than 15% of Chinese employees were laid off on Wall Street; however, there is still a small group of Chinese not only stand strong, but fight their way all to the top in the chaotic market. World Journal conducted exclusive interview with William Yeh, President & CEO of Genesis Securities LLC, about his experience as an entrepreneur and how he has shaken the market with his leading vision and “everyday battle” persistence.
Jan 31st, 2009
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World Journal Consumer News (Jan 31rd, 2009) Chinese Text
Award winning deep discount online brokerage, SogoTrade, has lunched free Chinese platform featuring powerful stock research tools, free electronic funds transfers and online trading center, financials and research analysis and ETFs. William Yeh, President & CEO of Genesis/SogoTrade, stated that the strong fundamental of technology, fast and stable trading platform are the keys to create best trading experience to the customers
Jan 23th, 2009
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Duiwei Times (Jan 23rd, 2009) Chinese Text
William Yeh, President & CEO of Genesis Securities, shared his experience and mentality of the foundation of Genesis and SogoTrade in the exclusive interview with Duowei. Upholding the belief of “impossible is nothing”, William entered the competitively saturated securities market and stirred up the price war among the industry.
Jan 19th, 2009
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Ming Pao (Jan 19th, 2009) Chinese Text
William Yeh, President & CEO of Genesis Securities, stated in the interview with Ming Pao about the development of the NASDAQ Platinum Certified trading platform LASER, his leading vision of the future for electronic trading, interpretation of the story behind the $3 trades, and insights on the global economy. SogoTrade, the retail division of Genesis Securities, features a suite of powerful trading tools, ultra low online trade commissions and some of the fastest execution in the industry.
December 8th, 2006
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RED HERRING - Cheap Trades Threaten Brokerages
Startups, brick-and-mortar banks poised to dish out some pain with super-low commissions.

please go to RedHerring.com site
November 27th, 2006
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Forbes.com News (On The Cover/Top Stories) - Deepest Discount Broker
William Yeh´s SogoInvest uses his black-box broker-dealer to offer trades for next to nothing. Is Asia ready for the U.S. model?

please go to Forbes.com site   |   read complete article PDF
July 27th, 2006
First Business Morning News
First Business Morning News - Online Brokerage Competition (Feature Story)
THOUGH THE STOCK MARKET'S BEEN SOUR, DISCOUNT STOCK BROKERS LIKE ETRADE AND T-D AMERITRADE SAW DOUBLE DIGIT PROFITS...view the video >>

July 19th, 2006
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MarketWatch.com - Deep discount broker offers $3 trades
William Yeh, founder of SogoInvest, a division of Genesis Securities, talks to Ed Crane of MarketWatch about how the online broker can charge just $3 a trade and still turn a profit.
view the video >>
July 11th, 2006
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CNNMoney.com - Online stock trading gets cheaper
NEW YORK (CNNMoney.com) - The cost of trading online is sinking due to stiff competition and consolidation in the industry, with one firm offering trades for $1 to $3 apiece, a newspaper reported Tuesday. view the video  |  read more >>

July 11th, 2006
The Wall Street Journal - ONLINE STOCK TRADES GET EVEN CHEAPER
Heightened Competition Among Brokages, Banks Drives Fees as Low as $1 per Transaction.
read complete article
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June 2006
First Business Morning News
First Business Morning News - Online Brokerage Competition: SogoInvest $1 Per Trade
See how Online Brokerages keep on lowering the price, but at the same time, try to maintain their profit margin. Bill Moller and Tom Hudson from CBOE, Chicago Board Options Exchange, report on the comparison among SogoInvest, E*Trade, TD Ameritrade, Charles Schwab, OptionExpress and TradeStation. view the video