A stock symbol or “ticker symbol” is a shorthand code used to uniquely identify shares of a publicly traded corporation on a particular stock exchange. A stock symbol may be made up of letters, numbers, or a combination of both. The majority of symbols are letters—for example, MSFT is Microsoft, C is Citigroup, and GOOG is Google.

When you enter a stock symbol in the SogoTrade Trading Center, you’ll see the following data:

• The quote, which reflects the stock’s current market price.
• The change is the difference between the current price and the last trade of the previous day, reflected as a dollar amount and as a percentage.
• The bid is the highest price at which others wish to buy.
• The ask is the lowest price at which others wish to sell.
• The volume, or number of shares being traded, which is significant because it can indicate the strength of a price move.
• The size of the bid/ask shows how many shares are represented in those prices.

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Translating Ticker Talk
You might know about different asset types, but do you know how each type contributes to a particular goal?