ETFs offer flexibility by trading throughout the trading day and are more diversified than a single stock position.
Flexibility
ETFs are traded on major equity exchanges and therefore can be easily bought and sold.
Diversification
ETFs may contain hundreds of stocks
ETF investing is subject to risk, up to potential loss of principal.
Strategies
You can buy ETFs that track certain indices such as the S&P 500, that focus on certain market sectors or that seek specific goals such as income generation